Ethical issues in research using social media

Resources on social media research ethics

Guidance from UKRIO

• Video: Gathering research data online: practical and ethical considerations. Dr Claire Hewson, Senior Lecturer in Psychology at The Open University, shares insights about gathering research data online: practical and ethical considerations. Gathering research data online: practical and ethical considerations. – YouTube

• Guidance document: Good practice in research: Internet-mediated research

From elsewhere

What is “social media data”?

Does it mean Facebook, Instagram, Twitter, blog sites, etc., i.e. a platform that needs a user name?

Social media definitions vary, but core components are user-generated content and the possibility of many-to-many communication: Julian Hopkins. How to Define Social Media – An Academic Summary. 2017 http://julianhopkins.com/how-to-define-social-media-an-academic-summary/

Definitions are also described in Aichner, T., Grünfelder, M., Maurer, O., & Jegeni, D. (2021). Twenty-Five Years of Social Media: A Review of Social Media Applications and Definitions from 1994 to 2019. Cyberpsychology, Behavior, and Social Networking. 215-222. doi.org/10.1089/cyber.2020.0134

Guidance

• The Ethics Working Committee, from the Association of Internet Researchers, has produced three major reports to assist researchers in making ethical decisions in their research, which can be found here: https://aoir.org/ethics/

• Resource page from UKRI: https://www.ukri.org/councils/esrc/guidance-for-applicants/research-ethics-guidance/internet-mediated-research/

• Ethics case study from British Sociological Association: https://www.britsoc.co.uk/media/24899/using-twitter-for-criminology-research.pdf

• The British Psychological Society’s Supplementary guidance on the use of social media 2012 Ethics committee social media_Layout 1 (bps.org.uk)

• Ethical guidance on Social media research from the University of St Andrews: Social media research – Research – University of St Andrews (st-andrews.ac.uk)

• Guidance from the Data Culture Society entitled, Social Media Research, Ethical Guidance for Researchers Social Media Ethics Guidance for Researchers

• Guidance on the ethical considerations in research involving social media from the University of Wolverhampton: https://www.wlv.ac.uk/media/departments/research/documents/Ethical-Considerations-in-Research-Involving-Social-Media.docx

• Social Media Research: A Guide to Ethics. Dr Leanne Townsend and Prof. Claire Wallace. https://www.gla.ac.uk/media/Media_487729_smxx.pdf

A Social Media Ethics Framework from the Glasgow guide is shown below:

Further reading:

• Hemphill, L., Schöpke-Gonzalez, A., & Panda, A. (2022). Comparative sensitivity of social media data and their acceptable use in research. Sci Data. 9(1):643. doi: 10.1038/s41597-022-01773-w

• Mahoney, J., Le Louvier, K., Lawson, S., Bertel, D., & Ambrosetti, E. (2022). Ethical considerations in social media analytics in the context of migration: lessons learned from a Horizon 2020 project. Research Ethics, 18(3), 226–240. https://doi.org/10.1177/17470161221087542

• Samuel, G., & Buchanan, E. (2020). Guest Editorial: Ethical Issues in Social Media Research. Journal of Empirical Research on Human Research Ethics. 15(1-2):3-11. doi:10.1177/1556264619901215

• Samuel, G, Derrick, G.E., & van Leeuwen, T. (2019). The Ethics Ecosystem: Personal Ethics, Network Governance and Regulating Actors Governing the Use of Social Media Research Data. Minerva. Sep;57(3):317-343. doi: 10.1007/s11024-019-09368-3

• Takats, C., Kwan, A., Wormer, R., Goldman, D., Jones, H.E., & Romero, D. (2022). Ethical and Methodological Considerations of Twitter Data for Public Health Research: Systematic Review. J Med Internet Res. 2022 Nov 29;24(11):e40380. doi: 10.2196/40380. 

Last revised May 2023.

Please note that this list of resources is not intended to be exhaustive and should not be seen as a substitute for advice from suitably qualified persons. UKRIO is not responsible for the content of external websites linked to from this page. If you would like to seek advice from UKRIO, information on our role and remit and on how to contact us is available here.

UKRIO would like to thank our Advisory Community for their help in putting this list together.